DA PA Checker

The DA PA Checker is a professional SEO tool used to measure the "strength" of a website’s domain and individual pages. These metrics, developed by Moz, are the industry standard for predicting how well a website will rank on search engine result pages (SERPs).

In the competitive landscape of 2026, while Google doesn't officially use "DA" or "PA" in its algorithm, these scores remain the most reliable way for SEO professionals to gauge the competitive difficulty of a keyword or the value of a backlink.

Understanding the Metrics

The checker provides two primary scores, both on a logarithmic scale from 1 to 100:

• Domain Authority (DA): This predicts the ranking potential of an entire website. It is based on a combination of factors, primarily the quantity and quality of external links pointing to the domain.

• Page Authority (PA): This predicts the ranking potential of a specific, individual page. A website might have a high DA (e.g., 80) but a newly published blog post might start with a low PA (e.g., 15).

• Spam Score: Often included in the report, this percentage indicates the number of "spammy" or low-quality sites that link to you. A score above 10% is usually a signal to perform a link audit.

Why DA and PA Matter in 2026

1. Benchmarking Against Competitors: If your competitors have a DA of 60 and you have a DA of 20, you know you need to focus heavily on link building to compete for the same high-volume keywords.

2. Evaluating Backlink Opportunities: When performing outreach, a DA PA Checker helps you filter out low-quality sites. A backlink from a DA 50 site is worth significantly more than dozens of links from DA 10 sites.

3. Measuring SEO Health Over Time: Because Moz updates its index frequently, tracking your DA allows you to see the "long-tail" effect of your content and PR efforts.

4. Assessing "Link Juice" Flow: High PA on your internal pages helps push authority to other parts of your site, improving your overall ranking ecosystem.

How to Use the DA PA Checker

The RankLogic checker is designed for high-speed, bulk auditing:

1. Enter Your URLs: Paste up to 20 domains or page links (one per line).

2. Submit for Analysis: The tool queries the Moz API to retrieve real-time data from their 44+ trillion link index.

3. Analyze the Data: Look at the relationship between DA and PA. If your DA is high but your PA is low, your site structure may be preventing "link equity" from reaching your most important pages.

4. Download Reports: Export your findings to a spreadsheet to track your progress month-over-month.

How to Increase Your Scores

• Earn High-Quality Backlinks: One link from a reputable, high-DA news or educational site is better than 500 links from unknown directories.

• Remove "Toxic" Links: Use the Spam Score feature to identify harmful links and use Google’s Disavow tool if necessary.

• Internal Linking: Link your high-PA "power pages" to your newer content to pass authority down the line.

• Be Patient: Since the scale is logarithmic, it is much easier to grow from 10 to 20 than it is to grow from 70 to 80.

Why Use the RankLogic DA PA Checker?

Instead of paying for an expensive Moz Pro subscription, the DA PA Checker on RankLogic gives you the critical data you need for free. It’s an essential daily tool for any digital marketer who wants to move beyond guesswork and start making data-driven decisions about their SEO strategy.

James Smith

CEO / Co-Founder

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